Event: Nebraska Home Care Association – Annual Conference
Dates: October 14–15, 2025
Location: Younes Conference Center South, Kearney, NE
AmanaCare showed up strong at this year’s Nebraska Home Care Conference with six team members in attendance and a featured breakout session led by Amber Corbin (Senior Business Development) and Heather Schanou (Director of Marketing). Introduced by AmanaCare’s COO Tim Martens, our session—“From Personal Story to Purpose: Transforming Home Care Through Empathy and Action”—walked through the real-life experiences that shape how we serve families across Nebraska.
Why Stories Matter in Home Care
Amber and Heather opened with a simple truth: stories build trust. Families don’t just want a list of services—they want to feel seen, heard, and understood. As we shared, that connection starts by listening first, then offering practical, timely solutions.
“You don’t truly understand how meaningful it is for someone to remain in their home—surrounded by comfort and cared for by someone who shares their values—until you’ve lived it.”
— Heather Schanou, Director of Marketing
Amber’s Journey: From Crisis to Calling
Amber described how life changed overnight when her husband suffered a major stroke. Navigating SSDI, Medicaid Aged & Disabled Waiver applications, therapy schedules, and daily living tasks—all while working—was overwhelming. Switching to AmanaCare brought communication, consistency, and relief.
“Sharing my journey with fellow professionals reminded me how vital it is to lead with heart and to always put ourselves in the shoes of the families we serve.”
— Amber Corbin, Senior Business Development
Her takeaway for the room: say what you’re going to do—then do it. Fast, consistent follow-up and long-term relationships with referral partners raise the bar for compassionate, quality care.
Heather’s Story: Dependability Changes Everything
When Heather’s mother’s cancer returned, she experienced home care from the family’s perspective—scheduling in-person consultations, evaluating responsiveness, and discovering how reliable caregivers create space for real moments: church on Sundays, Husker volleyball, and banana bread afternoons. Dependability isn’t optional—it’s everything.
Heather also outlined three practical marketing plays anyone can use:
- Be the resource, not just the option. Provide checklists and guides families actually need.
- Share your “why” through video. Keep it real and heartfelt.
- Make your brand memorable. Thoughtful, values-aligned touchpoints linger.
Team Presence & Support
Alongside Amber, Heather, and Tim, AmanaCare teammates Susanna Rogers and Jodi Bronson were on-site, along with our leadership support from Kathi Horsley. Their encouragement mattered:
“Having Susanna Rogers, Jodi Bronson, and Kathi Horsley there to cheer us on was the cherry on top.”
— Heather Schanou
Kearney Spotlight & Waiver Conversations
Because the conference took place in Kearney, many attendees asked about waiver services and private-pay options. We discussed how families can access medicaid waiver home care Kearney resources when eligible, and where home care assistance Kearney fits for families seeking dependable non-medical support—especially during care transitions after hospital or home health episodes.
Serving Families Across Nebraska
AmanaCare is faith-based and Nebraska-focused, and we support families statewide with non-medical, in-home assistance:
- In the capital city, we help families seeking in home care Lincoln with flexible scheduling, dependable caregivers, and thoughtful coordination with clinical providers.
- In the metro, families looking for home care assistance Omaha turn to us for companionship, personal cares, respite, and post-discharge support.
- For Kearney-area families sorting out benefits and services, we help clarify eligibility for medicaid waiver home care Kearney and provide trusted home care assistance Kearney when private pay is preferred or needed.
- Families in the Panhandle often ask about in home care Scottsbluff to keep loved ones safe and supported at home while staying close to their community and faith.
- And in central and western Nebraska, one of the most common questions we hear is: Can I get paid to care for a family member in North Platte? Our team explains options—including Nebraska’s LRI program for eligible families—and how to start.
Wherever you are in Nebraska, our approach is the same: listen first, respond quickly, and deliver consistently.
4 Takeaways We Shared With the Industry
- Lead with listening. Start every conversation with the client’s goals and priorities.
- Respond fast. Calls, texts, or emails—timely follow-up builds trust immediately.
- Build relationships, not transactions. Provide value to referral partners and stay connected.
- Keep your word. Do what you say you’ll do—every time.
Gratitude & Next Steps
We’re grateful to the Nebraska Home Care Association, to colleagues who filled the room, and to everyone who stayed after to swap stories and ideas. Your dedication is what makes Nebraska’s care community strong.
If you’d like to connect about referral partnerships, family education, or care for a loved one, we’re here to help—whether you’re exploring in home care Lincoln, evaluating home care assistance Omaha, comparing options like medicaid waiver home care Kearney, arranging home care assistance Kearney, asking can I get paid to care for a family member in North Platte, or planning in home care Scottsbluff.
Let’s keep raising the bar—together. To touch base with any of the AmanaCare team members, visit About Amana Care in Lincoln, NE
If you or an aging loved one is considering home care in Kearney, NE, please contact the caring staff at AmanaCare today. Call (402) 440-5878 | For Central Nebraska, Call 308-663-3828
AmanaCare Provides Senior Home Care Services in Lincoln, Kearney, Grand Island, North Platte, Hastings, Omaha, Columbus, Broken Bow, Scottsbluff, Norfolk, and surrounding areas.
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